our challenge

The Earth cannot support an endless increase in human consumption. In fact, for everyone on the planet to live like the average European, it would require the resources of three Earths. This over consumption of natural resources is creating problems ranging from climate change and deforestation to biodiversity loss, water shortages, toxic pollution, rising sea levels and war (and if that isn’t enough to raise the alarm, the potential for global economic collapse).

The dilemma is that as few of us see these problems in our daily lives, and as addressing them will require we reduce our consumption, we tend to ignore them. But these issues can no longer be ignored. If we do not rapidly adopt sustainable lifestyles, our civilisation will soon be at risk.

our mission

One Earth Innovation is an environmental business founded to create goods and services which will substantially reduce mankind’s ecological footprint.

There are four cornerstones to the One Earth business: innovation, finance, marketing and consulting. Whether developing and marketing our own products, collaborating with entrepreneurs or advising other companies, our mission is to harness the enormous power of business and apply it to creating a sustainable future.

our team

Reed Paget – managing director

Reed Paget

Reed is an eco-entrepreneur with a successful track record developing and marketing green consumer goods. An innovator and environmentalist, he combines a lifelong interest in ecological issues with a highly creative approach to product design, brand building and business strategies.



Reed founded Belu Water the UK’s most eco-friendly bottled water. His numerous green innovations have helped revolutionize the drinks industry, including:


Belu Bottles

Bottled water doesn’t get much greener than Belu” – Time Magazine.


Reed’s other achievements include:


Reed started his career as a journalist and filmmaker. Along with producing television news in New York, he produced and directed the award-winning documentary Amerikan Passport. Shot in 11 warzones on five continents, the film documents the waning days of the Cold War from the military crackdown in Tiananmen Square and civil war in South Africa to the collapse of the Soviet Union and scud missiles landing in Israel. The film has screened in 15 countries and can be seen online at Sundance Now: Amerikan Passport.


Reed founded One Earth Innovation to invent cool products that can help balance the needs of people with the increasingly scarce resources of our planet.


advisory board

John Elkington

John Elkington has nearly 40 years’ experience working in promoting sustainability, corporate social responsibility and ecological conservation. John co-founded and was Managing Director of the ENDS report, is a co-founder and a Non-Executive Director of the environmental consultancy SustainAbility, and most recently he co-founded Volans, where he is Executive Chairman. Volans is part think-tank, part broker, part consultancy: an organization seeking to build scalable solutions to the primary challenges of the future.

John is a world authority on corporate responsibility and sustainable development. In 2004, BusinessWeek described him as “a dean of the corporate responsibility movement for three decades”. In 2008, The Evening Standard named him as “an evangelist for corporate social and environmental responsibility long before it was fashionable.”

John is author or co-author of 17 books, including 1988’s million-selling ‘Green Consumer Guide’, 1997’s ‘Cannibals with Forks: The Triple Bottom Line of 21st Century Business’ and 2008’s ‘The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World’.

John also sits on an A-Z of advisory boards, and speaks at conferences all around the world. John regularly writes articles and thought pieces for print and online media. Personal website: www.johnelkington.com.



Martin Charter

Martin Charter

Martin Charter is the Director of The Centre for Sustainable Design and for two decades has been a leader of the sustainable innovation and design movement. Martin is a current or past advisory board member for P&G, InterfaceFlor, CARE electronics network, World Resources Forum, SEEDA, Sustainable Trade and Innovation Centre, and the Association of Chartered and Certified Accountants. He is producer of the ‘Sustainable Innovation’ series of international conferences now in its 15th year. He has been editor of the Journal of Sustainable Product Design and is on the editorial board of Sustainable Engineering. He is a chairman of ISO 14006 eco-design management systems and was UK advisor to both ISO and BSI groups on 'Integrating Environmental Aspects into Product Development'.


Martin is author and editor of various books and publications including Greener Marketing (1992 and 1999), The Green Management Gurus [e-book] (1996), Managing Eco-design (1997), Sustainable Solutions (2001) and System Innovation for Sustainability (2008).



Peter Jones

Peter Jones OBE has over 20 years experience working at the top of the UK’s waste management industry. He is a member of the Chartered Institutes of Marketing, Transport, and Wastes Management.


Peter works as the Special Advisor on the Mayor of London’s Waste and Recycling Board. He's a Director of the DEFRA/DTI Resource Efficiency Board, and is also a Non-Executive Director of the National Non–Food Crop Centre, a think tank specializing in biogenic material use.


Peter sits on the Waste and Resources Advisory Panel of Climate Change Capital – one of the largest clean tech venture capital funds. He is Chairman of Waste2Tricity and Chair of a specialist group looking at a Zero Waste economy for Advantage West Midlands.


Previously, Peter was a Director of Biffa Waste Services, one of the UK's largest waste management companies. He was also a member of the government's Sustainable Consumption and Production Task Force.
Peter’s personal website is www.ecolateral.org.



Jim Woods

Jim Woods

Jim Woods is the founder of Malthus Capital, a venture firm investing in and advising businesses engaged in the low carbon economy. He is the Executive Director and event chairman of Green Mondays, the event networking organization for the sustainability community.

Jim is also an investor in and Non-Executive Director of the UK’s leading CSR and environmental recruitment agency Acre Resources.

Jim works closely with climate policy makers and was previously MD of the RPS London Office, and CEO of the YO! Group (YO! Sushi and YOTEL) and has over 5 years experience as a financial analyst working at Nomura Securities.